MARKETING, CONTENT + BRAND

At Lick Honest Ice Creams, I worked alongside the Marketing Director to turn brand strategy into customer-facing experiences across nine scoop shops. I developed campaigns and collaborations, managed project timelines, and carried ideas from concept through rollout.

I photographed and edited social content, designed monthly in-store marketing materials, and managed platforms reaching a combined audience of more than 60,000 followers. I also contributed to the rebrand of Lick’s pint packaging, helping shape its creative direction, design, and overall presentation.

The role brought together strategy, storytelling, graphic design, photography, social media, partnership development, and retail marketing—with the goal of making every interaction feel consistent, inviting, and unmistakably Lick.